Some, but not all people are blessed with a full head of healthy hair. We want to help if you wish for stronger, healthier hair. Your best ally in achieving healthy manageable hair is the hair building block keratin. While you may have heard about keratin quite often, the role of keratin in hair care may not be quite as familiar. Stay tuned to pick up some essentials on keratin and its miraculous effects in hair care
90 % of every hair consists of keratin and (dependent on the moisture in the environment) 5 – 10 % are water; minor hair constituents are lipids (fat), pigments, and minerals. Keratin is a fibrous protein, which gives strength and elasticity to the inner and outer hair structure. The keratin protein consists of long peptide chains, which form strong filaments. The composition of the peptide chains determines the structure of individual filaments. Hair filaments may turn around their long axis, bend or even fold.
Intact keratin is not only elastic but also insoluble in water. Keratin is able to tolerate extreme temperatures both on the high and low side. Thanks to keratin, hair is built to withstand (or at least tolerate for a while) the hot rays of the summer sun and bitter winter cold as well as the heat of styling aids like curling irons, flat irons, hot curlers and other heated tools.
Hair with sufficient intact keratin is well equipped to withstand the onslaught of environmental stressors. Still, persistent exposure to stress will finally do some damage to the long strings of keratin, which are responsible for keeping the shape of every hair intact. Once keratin is broken down into small enough strings, it becomes water soluble and will be washed away.
Keratin Strengthens Hair
If your hair is damaged or if you want to straighten and strengthen your hair or make it more resilient to stress, there is no reason not to enjoy the advantages of one of the many hair care and styling products with keratin.
Keratin is added as intensely potent ingredient to hair care products because it strengthens hair by improving the hair structure from the inside out. As a result, your hair will regain its healthy natural structure. Keratin fills gaps and breaks in the hair shaft to make hair suppler, shinier and easier to style.
By the way, keratin does have its place as ingredient not only in hair care products but also in styling aids like mousse and hairsprays. All these products may contain liquid forms of keratin as ingredients, which are identical to the natural keratin in human hair. Keratin-containing hair care products provide hair with optimal protection against moisture loss. You will also enjoy the ease of achieving excellent styling results.
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The uniform “beach wave” will give way to a more natural configuration this season, manifesting in a wave pattern that leaves people wondering whether the texture is natural or created. Before heading to a swanky event for a top cosmetics brand, European actress and model Elisa Sednaoui stopped off in Nathan’s chair and the undone wave was born. After prepping her fine, damp hair lengths with Matrix Design Pulse Go Big Extra Strong Hold Mousse and the roots with Total Results Amplify Wonder Boost Root Lifter, Nathan dried the hair with a large, round brush to create maximum volume. Next, he wrapped sections around a large-barrel, open curling iron, omitting the final inch to inch-and-a-half at the ends. Once the waves cooled, he lightly tousled her hair with his fingers and misted with Matrix Vavoom ShapeMaker Extra-Hold Hairspray.
A short time later, Nathan created a similar look for Bravo TV’s China Chow. As with Lindsey, he prepped China’s coarse, strong, damp strands with Matrix Design Pulse Go Big Extra Strong Hold Mousse before drying and setting her hair for volume. After releasing the curls, he worked a small amount of Matrix Total Results Sleek Silk Wonder Smoothing Oil through his hands and raked his fingers through China’s hair to add shine. He fashioned a classic French twist, but allowed the ends to remain unsecured, directing them downward for an irreverent effect. As a finishing touch, he misted her hair with Biolage Shine Endure Spritz and tucked an exotic orchid behind her ear!
Marilyn and Rita. Nathan’s version featured a looser wave than the ‘40s and ‘50s version, but maintains all of the polish of the originals. A center part also updates the look. He recently created the look for leggy TV personality and current Clooney squeeze Stacy Keibler, who was performing as “bartender” at a celebrity event for a beverage company. To begin, Nathan prepped damp hair with his favorite cocktail for style support: Matrix Design Pulse Go Big Extra Strong Hold Mousse and Total Results Amplify Wonder Boost Root Lifter. He performed a blow dry “set” with a medium round brush, clipping each barrel curl in place after shaping. As the curls cooled, Nathan misted hair with Matrix Vavoom ShapeMaker Medium-Hold Hairspray. After removing the clips, he raked through the curls with a few drops of Matrix Total Results Sleek Silk Wonder Smoothing Oil to separate and shape the curls and direct the hair up and away from the face. He finished off the look with a bit more Vavoom ShapeMaker Hairspray.
